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GROW YOUR CUSTOMER BASE WITHOUT ALIENATING YOUR CORE.

Coming June 2025

Advanced Praise for The Growth Dilemma:

About

About the Authors

Annie Wilson​

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Annie is a lecturer of marketing at the Wharton School of the University of Pennsylvania. Annie received a PhD in marketing from Harvard Business School. She frequently consults with businesses on branding and marketing strategy for companies in the financial, logistics, entertainment, and beauty industries.

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Ryan Hamilton

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Ryan is an associate professor of marketing at Emory University’s Goizueta Business School. Ryan received his PhD in marketing from Northwestern. He has consulted with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others.

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